Die Antwoord is fronted by vocalists Ninja and Yo-Landi Vi$$er, their music is produced by DJ Hi-Tek. Their image draws from the ZEF counterculture movement, and they are my current musical obsession.
Formed in South Africa in 2008, there is no denying that Die Antwoord is in a league of their own. Whether it be their ZEF style, unique vocals, musical style, and remarkably ingenious videos that are more often than not, a short film and not just a music video. Some of their videos, such as “I Fink U Freeky” are dark and a bit creepy, while videos like “Baby’s On Fire” and “Cookie Thumper” that focus mainly on Yo-Landi, take on a much more kitschy, girlie feel.
The first thing that drew me to Die Antwoord was Yo-Landi Vi$$er and her style! Kitschy, pastel, and barely there! Zef to death (def)! Is there a way to go wrong with that? Not to mention her hot-as-eff hairstyle! There are probably 3 people on this Earth that could rock the hell out of that hair and she is without a doubt, one of them.
What is Zef?
I know i’ve used that word a few times already in this article and i’m sure most of you are thinking :”zef? what the fuck is that?” Well i’ll tell you! Zef is a counterculture movement originating in South Africa. The word zef is an Afrikaans slang word, it’s a term that can be likened to “kitsch” or “common”. Yo-Landi has been quoted as saying ”It’s associated with people who soup their cars up and rock gold and shit. Zef is, you’re poor but you’re fancy. You’re poor but you’re sexy, you’ve got style.”
Die Antwoord is so unique, that it isn’t easy to precisely describe their musical style. I’ve seen them described as rap/rave, hip hop, rap/electronica. I guess all those terms together might properly describe these guys. Though, i’m not quite sure what “rave music” is. The last time I was at a rave was in 2000 and we didn’t have “rave music” back then. Regardless, you will really have to listen to them to fully understand their style, which they again describe as Zef.
They currently have two full length albums available. $O$ which was released for free on the internet in 2008, as well as Ten$Ion which came out in 2011. Each and every track on both albums are great, and I highly recommend giving them a listen.